Hospitality & Travel
Myers-Holum works with industry leading Hospitality & Travel companies to help them reduce their costs, improve customer service, maintain customer loyalty, grow revenue, and attain competitive differentiation on both tactical and strategic levels.
One of the first data domains Hospitality & Travel industry companies typically look to address is the Customer Domain (a 360 degree view of customer). Our work with “Knowing Your Customer” has included special focus on such areas as:
- Customer segmentation
- Customer value scoring
- Preference models – used to drive marketing efforts via the campaign management system
- Integrating email marketing results and landing page click-stream information back into the customer profile.
In addition to Customer, we have experience implementing our hospitality industry data models for:
- Product and
- Points accounting.
We are also one of the first firms to implement a unified property/product model that manages and links the property assets with the merchandising of those assets via product definition. This solution supports such concepts as:
- Room packages
- Bundling with other travel services (tickets, transportation)
- Specific room selection and split stays (multiple properties as one product).